Fabian Martinelli's Applied AI & Operations Portal
Institutional website that brings together practical playbooks, the FM Solutions offering, and a direct path to collaboration. Content focused on applied AI, automation, and real-world operations—no hype.
Challenge
Fabian needed a central hub to showcase practical AI and automation work, share operational playbooks, and provide a clear path for clients and partners located across Brazil, Europe, and the US. The goal was to communicate operational credentials (what actually works in production) and generate conversions without empty labels or unfounded promises.
Solution
We delivered an institutional website focused on operational content and conversion: pages that explain the three pillars (Applied AI, Automation, Product & craft), a resource hub with playbooks and practical guides, a free account creation flow, a direct contact form for projects and collaborations, a weekly newsletter, and direct links to the FM Solutions product (fmsolutions.ai). The site includes cookie management and a privacy policy, imagery and social calls-to-action (LinkedIn, YouTube, Instagram, GitHub, Threads, X) to expand presence and make it easy to get in touch.
Results
The site centralized Fabian's portfolio and operational knowledge in a single access point, making it easier for visitors to find actionable playbooks, subscribe to the newsletter, and start conversations about collaboration or signing up for FM Solutions. The new presence clearly communicates a focus on production delivery (not theory), organizes practical materials for immediate use, and creates direct paths for conversion and partnership across Brazil, Europe, and the US.
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