AI customer service for your messages, run by FM
Your customer sent a message. Nobody answered.
Saturday, 10 PM. They asked about the price, waited, then sent the same question to two other companies. FM builds and runs an AI that answers your website chat, Instagram and WhatsApp right away, using the information you approved. Anything that needs a person goes to your team's queue. You follow everything on a dashboard and never touch a setting.
She's the AI that answers our WhatsApp. She replies right away and books your call with our team.
From US$ 397 a month, 500 conversations included. Setup from US$ 997.
I'd rather take the assessment onlineDemonstration with fictitious data, with the calendar connected.
Saturday
- Hi, are you still open? I need a quote.10:01 PM
- Hi there! This is the company's virtual assistant. Tell me what you need and I'll give you the next step.10:01 PM
- My AC stopped cooling. Can someone come tomorrow afternoon?10:02 PM
- Yes. I have a technician tomorrow at 3 PM. Want me to book it?10:02 PM
- Book it.10:03 PM
- You're booked for tomorrow at 3 PM. If anything comes up, just message me here.10:03 PM
- Qualified lead
- Booked
- Saved to the CRM
Sound familiar?
No business has all four. One is enough.
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More messages than your team can handle
Someone messages at 10 at night and I don't see it until morning. Whatever comes in on Saturday, I answer on Monday.
People shopping for a service at that hour don't wait for you to wake up. Whoever answers first gets the job.
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Training staff is a grind
When the office manager calls out, it all lands on me, between one job and the next. And every new hire answers customers a different way.
Every time someone leaves, training starts over. Meanwhile, the customer waits.
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You can't find good people
I can't find anyone who handles customers well. I tried one of those "press 1, press 2" bots. The customer types "I want to talk to a person" and is gone.
You pay for it every month and still lose customers stuck in the same queue.
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You're always the one who closes
My team answers, but I'm the one who closes. If I'm in court or at a showing, the customer gets no answer.
While you're busy with the customer in front of you, the next one goes looking for another firm.
How it works day to day. FM builds and runs the operation. You approve and follow along.
You don't install or set up anything. FM takes care of the AI, and you keep taking care of your customers.
What FM does
- Builds it. Takes what you explain every day, like services, prices, hours and policies, and puts it in a knowledge base for your company alone. Connects your website chat and the other channels you choose, hooks up the CRM and writes how the AI talks to your customers.
- Runs the operation. Reads the conversations, sees what landed with your team and brings you the missing answer to approve. When a reply comes out wrong, FM fixes it.
What stays with you
- Approve. A new answer only goes into the knowledge base after your OK. FM brings the suggestion ready, and you approve or correct it on the dashboard. Anything only you can decide, like a discount or a sensitive case, stays in your team's queue.
- Follow along. On the dashboard you open any conversation, contact or call, and see what's already handled and what's waiting on your team.
A day at a heating, cooling and plumbing company
At 7:30 AM, a customer sends a voice message: the AC quit overnight and the house is getting hot. The AI listens, explains how the company handles urgent calls and asks when a technician can come by. At 9, another customer asks if they service tankless water heaters, which isn't in the knowledge base yet. The AI doesn't make it up: it says the team will reply and leaves the conversation in the front desk queue on the dashboard. FM sees the same case and brings the answer ready. The owner approves it once, and the next customer who asks gets the answer right away.
Illustrative example.
From the first message to a booked meeting.
Watch the conversation up front and what happens behind the scenes: knowledge base checked, contact in the CRM and, with the calendar connected, the time booked. If the customer asks something the knowledge base doesn't cover, the conversation stops there and goes to your team's queue.
- Hi! I'd like to learn about your services.4:02 PM
- Hi, Emily! This is the company's virtual assistant. Are you looking for a walkthrough for your business?4:02 PM
- Yes. If you have time, tomorrow at 10 AM works.4:03 PM
- Tomorrow at 10 AM is open. Should I lock it in?4:03 PM
- Yes, please.4:04 PM
- Sounds good, Emily. Tomorrow at 10 AM, meeting confirmed. If anything comes up, just message me here.4:04 PM
Demonstration with fictitious data. Emily doesn't exist. The operation does.
Now with your business. Paste your website address and chat with your assistant.
The AI reads your website's public pages, builds an assistant with your services, hours and prices, and replies the way it would reply to your customers on WhatsApp.
What the AI does in every conversation. The rest stays with your team.
The AI works from what you approved, including the hours when nobody on your team is looking at a phone.
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Answers right away
People who reach out after hours get answered too, from the same knowledge base and in the customer's language.
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Asks the right questions
Following the script FM writes with you, it finds out what the customer is looking for and when.
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Understands voice notes, photos and PDFs
On WhatsApp, a customer sent a voice note, a photo or a PDF? The AI understands it and replies.
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Books on your calendar, if you want
With your calendar connected, it sees the open slots and books once the customer confirms.
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Logs it in the CRM
Name, interest and conversation history go on the customer's record, with nobody copying anything.
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Alert by WhatsApp or email, if you want
Hands off to your team
When only you can decide, it tells the customer someone will reply and leaves the conversation in the queue.
Illustrative demonstration, with fictitious data.
You can also turn on
- Appointment and meeting reminders
- Customer satisfaction survey
- Overdue payment reminder, only with your approval
On WhatsApp. FM turns each one on when it makes sense for you.
Sofia, our AI, answers on WhatsApp. No cost.
From US$ 397 a month, 500 conversations included. Setup from US$ 997.
It answers with what you approved. What it doesn't know goes to your team.
You tell us what the company does, what it charges and what it doesn't do. The FM team organizes it and keeps the knowledge base current. A new question only becomes an answer after your OK.
- Your company's information Text, website and PDF
- FM team Organizes and reviews it
- Approved knowledge base FAQs, policies, services and prices New answer approved
- AI Answers only from what's approved
- On your channels WhatsApp, Instagram, website chat, phone and email drafts
- Your team's queue When the knowledge base doesn't cover it
- Missing answer Comes from the conversation
- Suggested answer Drafted by the AI
- Your OK FM organizes, you approve Approved, added to the knowledge base
We run the operation. You see everything.
Open the dashboard and see what happened: who reached out, what was answered and what's waiting on someone. Your team keeps working the way it does, and nobody has to set anything up.
The CRM comes with it
Everyone who contacts the company gets a record, with name, phone, where they came from and what's been discussed. Your team tracks each customer by stage, like requested a quote, showing booked or closed, and creates tasks like call Amanda on Thursday. You can add fields for your business, like service type or property type, merge duplicate records and import or export spreadsheets.
Already use another system? FM can connect to it. New contacts, deals or meetings can be sent there, and outside forms can land here. FM does the setup, and during the assessment we check what your system can receive.
Thursday, October 22
Good morning, Mark
- Customer serviceLive, day and night
- In the queue3 conversations
- Next showingSaturday, 10 AM
Needs you 3
- Asks if the condo qualifies for an FHA loanRachel Lewis · WhatsApp · 6 min ago Waiting on the agent
- Asks for a lower rentJessica Price · Website chat · 20 min ago Waiting on you
- Wants to move the showing to SundayPaul Anderson · Instagram · 1 hr ago Waiting on the agent
- Asked for details
- Showing booked
- Closed
- Property type
- Condo
- Bedrooms
- 2
- Neighborhood
- Lakeside
- Owner
- Mark
History
- Asked about the condo on Elm Street
- The AI sent the photos, floor plan and HOA fee
- Showing booked for Saturday at 10 AM
Mark's calendar
Saturday, October 24
- Showing · Chris MorganHouse in BrooksideBooked by the AI
- Showing · Amanda ReedCondo on Elm StreetBooked by the AI
- OpenAvailable for the AI to offer
- Call · Brittany NolanQuestion about the paperworkBooked by the team
- Showing · Paul AndersonOffice space downtownBooked by the AI
Choose where the AI serves your customers.
Every business hears from customers differently. FM builds the operation around the channels you already use, and you can start with one and add another later. All messages live on the Conversations screen. Email and phone have their own screens on the dashboard.
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Messages
For home services companies and real estate agencies where most requests come in as messages.
The AI answers your website chat, Instagram and WhatsApp from the same knowledge base, and you see it all on the Conversations screen. Anyone who fills out your website form lands in the CRM with a score and a summary of what they asked for. In the morning, the front desk opens the dashboard and sees what's already handled and what's left for them.
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Email
For law firms, accounting firms and any company that gets quote requests and documents by email.
FM connects the inboxes you already have in Gmail, Google Workspace, Outlook, Microsoft 365 or your hosting provider, like GoDaddy or IONOS. The AI separates customers from invoices and promotions and, when you ask, writes the reply from your knowledge base. No email goes out without someone approving it, and anything past the agreed response time turns into an alert for the person you designate.
How email works -
Phone
For offices and service businesses whose customers still prefer to call, when the front desk can't keep up with answering and taking notes.
The AI answers the call, says it's an AI and that the call is recorded, and replies from the same knowledge base as your messages. With your calendar connected, it books the time during the call. If it can't confirm on the spot, your team confirms. Every call is recorded, transcribed and summarized, and the caller goes into the CRM. By default, your team reads the summary and calls back. If you want, FM sets up transfers to the on-call person's cell phone.
How phone works -
Combination
For businesses that hear from customers on more than one channel at once, like the real estate agency that chats with buyers, gets mortgage pre-approvals by email and has the phone ringing.
One knowledge base covers every channel, so the customer gets the same information in chat and on the phone. Messages and calls go into the CRM on their own, and a contact who came in by email is added with one click. The assessment shows which combination makes sense for you.
Three phases. You take part, FM does the work.
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Free assessment
You tell Sofia on WhatsApp how you handle customers today, and she books a free call with the team to understand your case.
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Setup
FM builds the knowledge base from what you share, sets up the AI and connects the channels you picked, the CRM and, if needed, the system you already use. You review the answers before anything goes live.
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Operation
FM reads the conversations, looks at what landed with your team and brings the missing answers. You approve what goes into the knowledge base, follow along on the dashboard and decide the exceptions.
Timeline set in the proposal, based on scope, access and the approvals needed.
Frequently asked questions
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Do I need to hire someone to manage this?
No. FM builds and runs it. From your team, you need someone to share the information, approve new answers and handle what only you can handle. If you add email, someone also approves each reply before it goes out.
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Will my team have to learn new software?
Not to keep the AI running. That's on FM. The dashboard is there to follow along and to take over a conversation when you need to.
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Who answers when the AI doesn't know?
Your team. The AI doesn't make things up: it tells the customer someone from the team will reply and leaves the conversation in the Needs you queue on the dashboard. If you want, FM also turns on an alert by WhatsApp or email to the person you designate. Then, with your OK, FM adds that answer to the knowledge base.
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Does the customer know they're talking to an AI?
Yes. The AI introduces itself as AI in messages and, on the phone, says right at the start that it's an AI and that the call is recorded. There's no FM call center of human agents answering for your company.
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Does it work after hours?
Yes. The AI answers at night and on weekends from the same knowledge base. Anything that needs someone from your team waits in the queue until your team is back.
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Can I start with just one channel?
Yes. Start with your website chat or WhatsApp, then add Instagram, email or phone. On Instagram, reading photos and voice messages is still being tested. When the AI can't read something, it asks the customer to type it or hands off to your team. Turning on Instagram depends on approval from Meta, and FM handles the request.
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Does the AI book appointments or meetings?
Yes, when your Google Calendar is connected and the rules are agreed. In messages or on the phone, it checks open slots and only books after the customer confirms. If it can't confirm during a call, it says the team will confirm and leaves a note on the contact.
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Does the AI answer the phone?
Yes. It says it's an AI and that the call is recorded, answers from the same knowledge base as your messages and leaves a recording, transcript and summary of every call, with the contact saved to the CRM. By default, your team reads the summary and calls back. If you want, FM sets up a transfer to the on-call person's cell phone for when the AI can't resolve it or the customer asks for a person. See the details on the phone page.
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Does the AI send emails on its own?
No. It sorts what comes into the inbox and, when someone on the team asks, writes the reply from your knowledge base. Nothing goes out without someone approving it. See the details on the email page.
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Is the CRM included?
Yes. Customer records, sales stages, tasks and reports are on the dashboard from day one, and the AI logs every message conversation and, if you have phone, every call. A contact who comes in by email is added with one click. You don't need to buy another CRM.
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Does it connect to the system I already use?
If your system can receive data, yes. FM connects it so new contacts, deals or meetings get sent there, and outside forms land here. FM does the setup. During the assessment, we check what your system accepts.
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Who takes care of my customers' data?
Your company owns the data, and FM processes it on your behalf, under the contract. Michelle, an FM partner and security analyst, is in charge of it. When a customer asks to see, correct or anonymize their data, the request is logged and handled through the dashboard.
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How are pricing and timeline set?
After we understand your operation. The proposal lists channels, expected volume, what's included and the terms, and separates FM's fees from what Meta charges for WhatsApp messages, if any. The timeline accounts for access, materials and approvals. You see it all in writing before you start.
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What if I want to stop?
You can stop. The minimum term and exit terms are written in the proposal, and you see them before you sign. If you stop, your contacts go with you in a spreadsheet, because the data belongs to your company.
Is it right for your business? Finding out costs nothing.
Message Sofia on WhatsApp and tell her how your company handles customers today. She understands your case in a few messages and, if it makes sense, books a free call with the FM team at a time that works for you. Sometimes the right answer is not yet, and then you leave knowing that. No pressure.
She's the AI that answers our WhatsApp. She replies right away and books your call with our team.
I'd rather take the assessment onlineTalk to Sofia now, the AI that answers FM's WhatsApp.
We don't have client logos to show you. We have our own AI, live, on our own number. Send a message and see how it answers, asks questions and routes you. It's the same kind of operation FM builds for you.
Opens FM's WhatsApp with the message ready. Sofia is an AI and replies on her own.
Seen enough? Message Sofia on WhatsApp.