SHOT 01CONTROL ROOM · LIVE

You say where it hurts. We design, ship and run it.

A team of specialists designs the solution, the AI does the work, and you follow along from the portal.

Start my assessmentSee what we run
  • 24/7support we run
  • day 8from kickoff to live
  • 3languages we run

An app when it fits, a project when it does not

The platform has apps that plug straight into your operation, and the catalogue keeps growing. What fits no app, the team designs and builds to measure.

The platform apps

Each one covers a whole operation and is switched on in your workspace when it makes sense for you. What is off does not show up in your portal and does not go on your bill.

See every app

The custom projects

Website, management dashboard, automation, internal tool. One screen pulling revenue from several stores, a robot that closes the day’s till, a portal where your customer follows their order: scope designed for your company and delivered working.

See every solution

FM runs it. You follow along from the portal, without becoming an operator.

  • Approve before it goes outCarousels, posts, scripts and proposals wait for your yes.
  • See every conversationThe full inbox, on every channel, with what the AI answered.
  • Follow the pipelineContacts, stages, booked meetings and what closed this month.
  • Get told, not askedThe bell only rings for what genuinely needs you.

We train whoever is going to run it

The operation is ours for as long as you want it to be. If one day bringing it in-house makes sense, your team learns from the people already running it.

  • One to oneSomeone on your team sits with an FM specialist, inside their own process, with your company data on screen.
  • As a groupA closed class for your company, at the pace of your operation, with the cases that show up in your own day.
  • On your materialNot a generic AI course. The training uses your support, your pipeline and your rules, which is what the person will meet afterwards.

Discovery · Day 0 — Diagnosis

A free 60-minute video call, led by the founder. We map where the money leaks: unanswered leads, manual routine, follow-up nobody does. You leave with a plan whether or not you hire us.

Build · Days 1 to 30 — We build and switch on

We start with the piece that pays for itself first. We set up the agent with your material, connect the channels you already use and wire it to your CRM and calendar. You approve, we install. You configure nothing.

Launch · Days 31 to 90 — We load, train and test with you watching

Your data and your processes go in, the agent is trained on them, and everything runs under watch: we monitor the channels, fix what breaks and correct the agent against real conversations, not against a guess made on day one.

Evolve · Day 90 onward — The main phase closes

Ninety days of your own data on the table: what came in, what was answered, what was scheduled, what it cost. And with that in hand we decide, together, the path from here.

What the system has actually processed

Numbers about the machine, not about sales. Each one is auditable in our own operation.

  • 22.458outreach emails sentwith real suppression: whoever opts out stops receiving, in every campaign
  • 388articles published in 3 languageseach one fact-checked before publishing, or it does not go out
  • 32international certificationsverifiable one by one, badge by badge
  • 67automations on a schedulerunning in production, with a health ledger

What is live, with names on it.

Every card opens the project page: what existed before, what we built and what changed after. No invented testimonials and no metric we cannot point at.

Want to see what this looks like for your case?

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We are customer zero for everything we sell.

Before any of it touches your operation, it is already running ours. The agent that answered you on this page, the email that may have brought you here, the content we publish in three languages: same system we install for you. When something breaks, it breaks on us first.

  • We change the product, not open a ticket

    The platform is ours, from the first app to the last line of it. That has a practical consequence: when your operation needs something different, we go into the code instead of waiting on a vendor roadmap that was never written for you.

    One of the apps was born inside a business of ours, with paying customers on it.

  • You do not learn AI to get the result

    You do not configure an agent, do not write a prompt, do not hire anyone to look after it. We build it, switch it on, run it and show the result in your portal. Your part is approving what goes out and talking to the people who show up. And if one day you want the operation in-house, we train your team to take it over.

  • Letting an AI near your data is a decision, not a detail

    Michelle is a certified CISO and DPO. GDPR and LGPD are on the first day of the project, not the last: access control, audit trail, and a real opt-out on every send. 32 certifications between the two founders, each one verifiable at the source.

    You can click each certificate further down this page.

  • The line item we replace

    This work already has a price in your spreadsheet: an attendant answering messages, a social media agency, a handful of tools nobody fully configures. Added up it typically runs to a few thousand a month, and it still depends on you managing all of it. FM delivers the work done, running 24/7, for less than that line item costs today.

    And there is a structural reason to buy the work instead of the tool: every better AI model makes OUR delivery faster and cheaper. Whoever sells you software races against that. Whoever delivers the work races with it.

And two things we will not do

Both are the same rule: nobody promises what has not been looked at. The assessment is at the end of this page, five questions, and you leave with the picture on screen.

  • Quote a price before studying the case.A proposal written without looking at your operation is a number pulled out of the air. The assessment comes first, always, and it costs nothing.
  • Guarantee a result up front.Whoever promises a percentage before seeing your funnel is guessing. We look, we say what we believe changes, and then it is measured against your own numbers.
Michelle G. Andrade and Fabian Martinelli, founders of FM Solutions

The people who answer for the operation

Between the two of us, 32 international certifications, each verifiable one by one. Not a badge wall: it is why an AI enters your company without opening a security hole.

  • Founder and CEO

    Fabian Martinelli

    5 certifications in AI governance, including ISO/IEC 42001. Designs and runs the operation end to end.

  • Co-founder, security and compliance

    Michelle G. Andrade

    27 certifications in security, privacy and GRC. CISO and DPO, she is why LGPD and GDPR are handled from day one.

We run our own funnel with the system we sell

The outreach that reached you, the article you may have read, the AI that answered you here: all of it runs on the same platform we install for clients. We are early, and we would rather show the machine working than promise a number we cannot prove.

What people ask before booking

The questions that come up in almost every first conversation, answered here so you do not have to ask.

  • How much does it cost?

    It depends on what your operation needs, and we do not guess. The first step is a free 60-minute video call where we look at your funnel and the tools you already run. The proposal comes after that, with scope and pricing in writing.

  • How long until it is live?

    The method is called Day 91. In the first 30 days we build it and connect it. From day 31 to 90 it runs on real data while we monitor, train and correct it. On day 91 it goes into production, and that is where the plan for the following months comes from.

  • Do I need to learn AI to use this?

    No. FM runs it: we build, connect, monitor and fix. You approve what goes live and follow it in the dashboard. If your team later wants to take over, we train them for it, but that is your call and never a requirement.

  • What happens when the AI gets something wrong?

    An AI that answers badly is almost always an AI nobody updated. When an internal process changes and no one tells the tool, it keeps answering by the old one. That is why an FM specialist sits next to it from day one, correcting it in live conversations and feeding it what changed.

  • Do I have to replace the systems I already use?

    Usually not. A lot of the gain comes from connecting what your company already pays for, and automation handles that. We build new software when the tool that would solve your problem does not exist off the shelf.

  • Which channels does it answer on?

    WhatsApp, Instagram, Messenger and the chat on your site, with every conversation landing in one shared inbox. The AI agent answers, and anyone on your team can take over a conversation at any point without the customer noticing a handoff.

  • How do you handle our data?

    Governance and privacy are in house here, not outsourced. The partner in charge is a certified DPO and CISO, and she designs how data is handled on every project. LGPD in Brazil, GDPR in Europe.

Five questions, and we already start looking at your case

This is not a contact form. Each answer changes the next question, and at the end you get a read of your case on screen.

Start my assessment

Takes about two minutes. Nothing to book and nobody to talk to first.

What lands on your screen

  1. The read of your caseIt shows up right here when you finish answering, with nobody to wait for.
  2. What we would switch on firstIn the order that fits your operation, with the reason behind each choice.
  3. A copy in your inboxTo read again later, with a link back whenever you want it.