Found on Google, and quoted when the answer comes from an AI
Your customer still types into Google and already asks ChatGPT. Both reads hit the same page, and that page has to load fast, be organised, answer the whole question and be marked up so a machine can quote it.
- two kinds of searchGoogle and answer engines, one body of work
- no position promisedanyone promising a ranking is guessing
- measured in your accountSearch Console and analytics in your company’s name
What gets delivered
A technical audit of the whole site
Indexing, sitemap, canonicals, redirects, the mobile version and load time. Every finding arrives with its severity and what it costs to fix, not as a wall of red errors.
Structure and speed
Addresses, titles, page hierarchy, internal links and the weight of what loads. A slow page loses the reader long before it loses any position.
Content that answers the whole question
The brief comes from the questions your customers actually ask, and the text answers them up front. That shape is what an answer engine can quote.
Structured data a machine can cite
Markup for the business, the product, the author and the common questions. Without it the page reads as loose text, and loose text is what an AI summarises without naming a source.
How the work runs
The technical side is FM’s. The final word on what your company states in public stays yours.
Access and a baseline
Search Console and analytics connected in your company’s account, and today’s state recorded. With no baseline, every later report is just an opinion.
The audit
The whole site is crawled and what surfaces is ordered by impact. The list separates what can be fixed this week from what is a bigger build.
Fixes and content
The queue is worked top down: first whatever stops a page from being read, then the pages that should exist and do not.
Measured month by month
What changed on the site, in traffic and in citations, against the baseline. When Google changes its algorithm, the report says so instead of hiding it.
- The technical audit, finding by finding, each with its severity
- The map of terms and questions, split by search intent
- The fixed pages and the new pages, on your own domain
- The monthly report, always next to the baseline from day one
Scope closes before we start
What is in and what is out comes out of the assessment, in writing, with a price. Anything you ask for later becomes a new scope you approve, never an invoice that shows up at the end.
What we deliver stays yours
Code, documents, domain and accounts sit in your company’s name. If you stop working with FM one day, nothing that is already live goes down with it.
Five questions, and we already start looking at your case
This is not a contact form. Each answer changes the next question, and at the end you get a read of your case on screen.
Takes about two minutes. Nothing to book and nobody to talk to first.
- The read of your caseIt shows up right here when you finish answering, with nobody to wait for.
- What we would switch on firstIn the order that fits your operation, with the reason behind each choice.
- A copy in your inboxTo read again later, with a link back whenever you want it.